Note that the most visible aspect of the scar is always in front of the ear. You can see this as a fine red line. The redness will fade with time, leaving only a fine white line which will be even less visible. It's important to note that scarring is variable from patient to patient.
Tension is bad for scarring. This puts the plastic surgeon in a position where they need tension to create the lift, but the places where tension (pull) is placed will scar with less fine scars. Here are the strategies that plastic surgeons employ to minimize this problem: